Before the digital revolution, there were only a few media outlets that could have a significant audience. Companies like newspapers, broadcasters magazines, and production houses owned the majority of the media space that people consumed on a daily basis.

Online media has changed the face of business. Anyone can now make media, and share it with an unlimited amount of customers through an online platform. This increase in reach is referred to as “Owned Media.” When employed effectively, Owned media can be one of the most powerful marketing tools a company can use.

The ease of sharing and creating content can create issues. Internet memes, unauthorized song use, and popular Internet memes are a few examples of how the lack of clear copyright laws makes it difficult to manage online media.

In 2023, if your company produces and distributes its own content to customers on a list, it could be considered to be a “media company”. This includes companies that produce their own content, like podcasts, videos on YouTube and e-books. The aim of a modern media company is to provide their customers with interesting content and increase the reach of their brand through word-of-mouth and social media promotions. These goals can be achieved by using paid advertising platforms such as PPC, Facebook Ads and Google Adwords. Effective social media marketing requires many hours of work to be successful.