If a company needs to communicate with, engage, or advertise, media technologies can provide the tools to connect. These innovative tools enable companies to remain relevant and accessible to their target audience. They can boost the success of businesses.

Media technology includes any hardware, software, or tool that is used to create or produce any type of media – audio and video, images, data, interactive and social media environments virtual reality, augmented reality and much more. It can range from simple tools used by artists, to global media processing systems and distribution systems of major corporations.

Media technologies can be used to promote a business. Examples include marketing via email and management of social media. They enable businesses to communicate with prospects and customers in new ways, such as providing real-time customer support or sending targeted emails.

New media technologies also media technologies for business assist to build an online community for brands. This improves engagement and builds trust and loyalty. YouTube for instance, is a well-known social media platform that lets users publish content that is targeted to specific interests while inviting community feedback. In more extreme circumstances new media technologies could be used by propagandists for political purposes to influence public opinions. For example an extremist group could televise the execution of an American journalist to incite violence. Media technology can help to combat this by providing tools for moderation and verification.